Data protection


  • 1. General

Your personal data (e.g. title, name, address, e-mail address, telephone number, bank details, credit card number) will only be processed by us in accordance with the provisions of German data protection law and the data protection law of the European Union (EU). In addition to the processing purposes, recipients, legal bases, storage periods, the following regulations also inform you about your rights and the person responsible for your data processing. This data protection declaration only applies to our websites. If you are redirected to other sites via links on our site, please inform yourself there about the respective handling of your data.

  • 2 Data processing to fulfill the contract

(1) Purpose of Processing

Your personal data, which you provide to us in the ordering process, is required for the conclusion of a contract with us. You are not obliged to provide your personal data. However, we cannot send you the goods without your address. For some payment methods, we need the necessary payment data in order to pass them on to a payment service provider commissioned by us. The processing of your data entered in the ordering process is therefore for the purpose of fulfilling the contract.

If you send us an inquiry by e-mail, via a contact form etc. before the contract is concluded, we will process the data received in this way to carry out pre-contractual measures and answer your questions about our products, for example.

(2) Legal Basis

The legal basis for this processing is Art. 6 Para. 1 b) GDPR.

(3) Recipient Categories

Payment service providers, shipping service providers, hosting providers, possibly merchandise management systems, possibly suppliers (dropshipping).

(4) Retention Period

We store the data required to process the contract until the statutory warranty and, if applicable, contractual warranty periods have expired.

We store the data required under commercial and tax law for the legally stipulated periods, usually ten years (cf. Section 257 HGB, Section 147 AO).

The data processed to carry out pre-contractual measures will be deleted as soon as the measures have been carried out and a contract is clearly not concluded.


(1) Purpose of Processing

It is possible to write a comment. Your data (e.g. name/pseudonym, e-mail address, website) will then only be processed for the purpose of publishing your comment.

(2) Legal Basis

The legal basis for this processing is Art. 6 Para. 1 f) GDPR.

(3) Legitimate Interest

Our legitimate interest is the public exchange of user opinions on specific topics and products. The publication serves, among other things, for transparency and the formation of opinions. Your interest in data protection is preserved because you can publish your comment under a pseudonym.

(4) Retention Period

A specific storage period is not provided. You can request the deletion of your comment at any time.


You have the right to object at any time to the data processing that is based on Art. 6 Para. 1 f) GDPR and is not used for direct advertising for reasons that arise from your particular situation.

In the case of direct advertising, however, you can object to the processing at any time without giving reasons.

  • 4 More information

(1) Purpose of Processing

Passing on the phone number to the shipping company in order to be able to notify the buyer of the shipping status

(2) Legal Basis

The legal basis for this processing is Art. 6 Para. 1 a) GDPR.

  • 5 Credit Check

When registering a credit or debit card for payment processing, the service provider uses paymill for the purposes of fraud verification with card authorization and fraud verification services, whether the card information matches the information entered and the card has not been reported lost or stolen. The information thus collected corresponds to the minimum amount necessary for processing the payment, conducting a risk analysis, complying with applicable law, banking inquiries and/or the rules and regulations governing means of payment.

  • 6 Web analysis with Google Analytics

(1) Purpose of Processing

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. ("Google"). Google Analytics uses so-called "cookies", text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. If IP anonymization is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator.

(2) Legal Basis

The legal basis for this processing is Art. 6 Para.1 f) GDPR.

(3) Legitimate Interest

Our legitimate interest is the statistical analysis of user behavior for optimization and marketing purposes. To protect your interest in data protection, this website uses Google Analytics with the extension "anonymizeIP()" so that the IP addresses are only processed in abbreviated form in order to rule out direct personal reference.

(4) Recipient Categories

Google, partner company

(5) Transfer to a third country

Google LLC based in the USA is certified for the US-European data protection agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU.

(6) Retention Period



You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out to you however that in this case you will if applicable not be able to use all functions of this website in full. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: optout

You can also prevent the collection by setting an opt-out cookie. If you wish to prevent the future collection of your data when you visit this website, please click here : Disable Google Analytics

  • 7 Information about cookies

(1) Purpose of Processing

Technically necessary cookies are used on this website. These are small text files that are stored in or by your internet browser on your computer system. These cookies make it possible, for example, to place several products in a shopping cart.

(2) Legal Basis

The legal basis for this processing is Art. 6 Para.1 f) GDPR.

(3) Legitimate Interest

Our legitimate interest is the functionality of our website. The user data collected by technically necessary cookies are not used to create user profiles. This protects your interest in data protection.

(4) Retention Period

The technically necessary cookies are usually deleted when the browser is closed. Permanently stored cookies have different lifespans, from a few minutes to several years.


If you do not want these cookies to be saved, please deactivate the acceptance of these cookies in your internet browser. However, this can result in a functional restriction of our website. You can also delete permanently stored cookies at any time via your browser.

  • 8 Facebook social plug-ins

We use social plugins from, operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA. The plugins can be recognized by the Facebook logo or the addition " Facebook Social Plugin ". For example, if you click the " Like " button or post a comment, the relevant information is sent directly from your browser to Facebook and stored there. Furthermore, Facebook makes your preferences public for your Facebook friends. If you are logged into Facebook, Facebook can directly assign the visit to our site to your Facebook account. Even if you are not logged in or do not have a Facebook account at all, your browser transmits information (e.g. which website you have accessed, your IP address) that is stored by Facebook. For details on how Facebook handles your personal data and your rights in this regard, please refer to Facebook 's data protection information. If you do not want Facebook to associate the data collected about you through our websites with your Facebook account, you must log out of Facebook before visiting our websites. You can also completely prevent the Facebook plugins from loading with add-ons for your browser, e.g. with the “ Facebook Blocker ” (Facebook).

  • 9 newsletters

(1) Purpose of Processing

When registering for the newsletter, your e-mail address will be used for advertising purposes, ie as part of the newsletter we will inform you in particular about products from our range. For statistical purposes, we can evaluate which links are clicked in the newsletter. It is not possible for us to identify which specific person clicked. You have expressly given the following consent separately or, if necessary, during the course of the ordering process: register for the newsletter

(2) Legal Basis

The legal basis for this processing is Art. 6 Para. 1 a) GDPR.

(3) Recipient Categories

possibly newsletter mailing provider

(4) Retention Period

Your e-mail address will only be saved for the newsletter dispatch for the duration of the desired registration.

(5) Right of Withdrawal

You can revoke your consent at any time with effect for the future. If you no longer wish to receive the newsletter, you can unsubscribe as follows: via the unsubscribe link in the newsletter

  • 10 rights of the data subject

If personal data is processed by you, you are a data subject within the meaning of the GDPR and you have the following rights towards us:

  1. right of providing information

You can request confirmation from us as to whether personal data relating to you is being processed by us.

If such processing is present, you can request information from us about the following information:

(1) the purposes for which the personal data are processed;

(2) the categories of personal data being processed;

(3) the recipients or categories of recipients to whom your personal data has been or will be disclosed;

(4) the planned duration of the storage of the personal data concerning you or, if specific information on this is not possible, criteria for determining the storage duration;

(5) the existence of a right to rectification or erasure of personal data concerning you, a right to restriction of processing by us or a right to object to such processing;

(6) the existence of a right of appeal to a supervisory authority;

(7) all available information about the origin of the data if the personal data are not collected from the data subject;

(8) the existence of automated decision-making including profiling in accordance with Art. 22 (1) and (4) GDPR and - at least in these cases - meaningful information about the logic involved and the scope and intended effects of such processing for the data subject.

You have the right to request information as to whether your personal data is being transmitted to a third country or to an international organization. In this context, you can request to be informed of the appropriate guarantees pursuant to Art. 46 GDPR in connection with the transmission.

  1. Right to Rectification

You have a right to correction and/or completion if the processed personal data concerning you is incorrect or incomplete. We must make the correction immediately.

  1. Right to restriction of processing

Under the following conditions, you can request the restriction of the processing of your personal data:

(1) if you contest the accuracy of the personal data concerning you for a period that enables us to verify the accuracy of the personal data;

(2) if the processing is unlawful and you refuse to delete the personal data and instead request that the use of the personal data be restricted;

(3) if we no longer need the personal data for the purposes of processing, but you need them to assert, exercise or defend legal claims, or

(4) if you have lodged an objection to the processing pursuant to Art. 21 (1) GDPR and it has not yet been determined whether the legitimate reasons to which we are entitled outweigh your reasons.

If the processing of personal data concerning you has been restricted, this data - apart from its storage - may only be used with your consent or to assert, exercise or defend legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the Union or a Member State are processed.

If the restriction of processing has been restricted according to the above conditions, you will be informed by us before the restriction is lifted.

  1. Right to Erasure

  1. a) Obligation to delete

You can demand that the personal data concerning you be deleted immediately, and we are obliged to delete this data immediately if one of the following reasons applies:

(1) The personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed.

(2) You revoke your consent on which the processing was based pursuant to Article 6 Paragraph 1 Letter a or Article 9 Paragraph 2 Letter a GDPR and there is no other legal basis for the processing.

(3) You object to the processing in accordance with Article 21 (1) GDPR and there are no overriding legitimate reasons for the processing, or you object to the processing in accordance with Article 21 (2) GDPR.

(4) The personal data concerning you was processed unlawfully.

(5) The deletion of personal data concerning you is necessary to fulfill a legal obligation under Union law or the law of the member states to which we are subject.

(6) The personal data concerning you was collected in relation to information society services offered pursuant to Article 8 (1) GDPR.

  1. b) Information to third parties

If we have made the personal data concerning you public and we are obliged to delete them in accordance with Art. 17 (1) GDPR, we shall take appropriate measures, including technical ones, to inform those responsible for data processing, taking into account the available technology and the implementation costs , who process the personal data, that you, as the data subject, have requested them to delete all links to this personal data or copies or replications of this personal data.

  1. c) Exceptions

The right to erasure does not exist if processing is necessary

(1) to exercise the right to freedom of expression and information;

(2) to comply with a legal obligation that requires processing under Union or Member State law to which we are subject, or to perform a task carried out in the public interest or in the exercise of official authority vested in us;

(3) for reasons of public interest in the field of public health in accordance with Article 9 (2) lit. h and i and Article 9 (3) GDPR;

(4) for archiving purposes in the public interest, scientific or historical research purposes or for statistical purposes pursuant to Art. 89 (1) GDPR, insofar as the law mentioned under Section a) is likely to make it impossible or seriously impair the achievement of the objectives of this processing, or

(5) to assert, exercise or defend legal claims.

  1. right to information

If you have asserted the right to correction, deletion or restriction of processing against us, we are obliged to inform all recipients to whom your personal data has been disclosed of this correction or deletion of the data or restriction of processing, unless this proves to be impossible or involves a disproportionate effort.

You have the right to be informed about these recipients.

  1. Right to data portability

You have the right to receive the personal data that you have provided to us in a structured, common and machine-readable format. You also have the right to transmit this data to another person responsible without hindrance, provided that

(1) the processing is based on consent pursuant to Article 6(1)(a) GDPR or Article 9(2)(a) GDPR or on a contract pursuant to Article 6(1)(b) GDPR and

(2) the processing is carried out using automated procedures.

In exercising this right, you also have the right to have your personal data transmitted directly from us to another person responsible, insofar as this is technically feasible. The freedoms and rights of other people must not be impaired by this.

The right to data portability does not apply to the processing of personal data that is necessary for the performance of a task that is in the public interest or in the exercise of official authority that has been delegated to us.

  1. Right to object

You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data, which is based on Article 6 Paragraph 1 lit. e or f GDPR; this also applies to profiling based on these provisions.

We will then no longer process the personal data relating to you, unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

If the personal data concerning you is processed in order to operate direct advertising, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct advertising.

If you object to the processing for direct marketing purposes, the personal data relating to you will no longer be processed for these purposes.

In connection with the use of information society services, you have the option – notwithstanding Directive 2002/58/EC – to exercise your right to object by means of automated procedures that use technical specifications.

  1. Right to revoke the declaration of consent under data protection law

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent does not affect the legality of the processing carried out on the basis of the consent up to the point of revocation.

  1. Automated individual decision-making including profiling

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision

(1) is necessary for the conclusion or performance of a contract between you and us,

(2) is permitted by law of the Union or the Member States to which we are subject and this law contains appropriate measures to protect your rights and freedoms and your legitimate interests, or

(3) with your express consent.

However, these decisions must not be based on special categories of personal data pursuant to Article 9 Paragraph 1 GDPR unless Article 9 Paragraph 2 lit. a or g applies and appropriate measures have been taken to protect your rights and freedoms and your legitimate interests.

With regard to the cases mentioned in (1) and (3), we take appropriate measures to protect your rights and freedoms as well as your legitimate interests.

  1. Right to lodge a complaint with a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the member state of your place of residence, your place of work or the place of the alleged infringement, if you believe that the processing of your personal data is contrary to violates the GDPR.

The supervisory authority to which the complaint was lodged will inform the complainant about the status and the results of the complaint, including the possibility of a judicial remedy under Art. 78 GDPR.

Responsible for data processing:
Chalk paint manufacture and trade eK Andrea Schultz
12 main street
79359 Latch
Telephone: 076426830481